Personal Life

Plamen has been happily married to his wife Aniela since 2008, and they have two sons. They also work together, as Aniela manages the Webit events around the world.

The Russev family is very adventurous and enjoys spending time outdoors, engaging in activities such as tennis, skiing, swimming, diving, hiking, surfing and mountaineering.  

During one of his expeditions to B.C. Everest in the Himalayas, Plamen contracted a life-threatening infection. However, with the spiritual help of the monks of Tengboche Monastery and his friends, he survived. This experience deepened his study of mysticism and Buddhism even further.


Plamen was raised in Bulgaria along with his loving and united family of four. Due to his parents' low income, he had to start working in agriculture at the tender age of five to help supplement their earnings. At seven, he started his first entrepreneurial venture by collecting and selling wild fennel. During his summer breaks, he pursued various jobs, selling food and beverages on the beach in his hometown of Varna, excavating archaeological sites, working as a waiter, bartender, street musician, and many more.

Music played a significant role in Plamen's life. When he was just six years old, he joined The Varna Boys and Youth Choir. Later on, he founded and played in multiple pop/rock bands. He performed vocals and played guitar and piano, which he taught himself. Plamen was also passionate about technology and started reverse-engineering his family's electronics from an early age, which eventually led to consequences from his parents. He mastered the art of coding in Turbo Pascal by the age of 15 but quickly realized that programming was not his strength. He dropped out of the Mathematics School of Varna when he was 17 to pursue his entrepreneurial aspirations. At 19, he earned his first million as a radio producer.